YouTube Music’s monthly audience metric has provided us with a fresh perspective on the music scene, measuring the number of unique listeners and viewers across all formats on YouTube. This metric helps us understand which artists are currently leading the charge in terms of global reach and engagement. With the metric tracking content on YouTube,…
When it comes to elevating an artist’s brand, the right videographer/photographer can make all the difference. Enter crtvshots and Kindlynxsh, a dynamic duo pushing the boundaries of what’s possible when an artist and videographer/photographer work hand in hand.
crtvshots, known for capturing millions of views with just his phone, has redefined the music video production…
Lee-ché Janecke, better known as Litchi Hov, is a Cape Town-born choreographer and creative director whose influence has been instrumental in propelling South African dance, particularly Amapiano, onto the global stage. With over 13 years of experience, Litchi has seamlessly blended South Africa's rich cultural rhythms with contemporary global dance trends, creating a unique and…
As an established artist, Cassper Nyovest has seen the evolution of music in South Africa. But in 2025, he turned to streaming to reinvent his career. Streaming on Twitch isn’t just about gaming; it’s a powerful platform for artists to connect directly with their supporters in real time, all while generating revenue through monthly…
18-year-old Lekompo-born sensation PlayGirl.Chanty continues her breakout journey with the release of her latest single “My Baby”, featuring Mayten and TallexQ. The emotionally raw track is a heartfelt plea to a fading lover — a call to remember the love, the connection, and the special moments that once defined their bond.
Blending powerful African storytelling with smooth melodies and a modern…
Durban, the MOMent has arrived! Mother of Music (MOM) is back and ready to turn up the volume on the city’s explosive youth culture and music scene. From June through August 2025, Spotify will host a series of not-to-be-missed events celebrating everything bold, fresh, and unapologetically local.
A Movement, Not Just a Music Series
More…
South African producer and genre-pushing DJ Thakzin was officially announced as the 2025 Spotify Southern Africa RADAR Artist at the annual Spotify Soundboard event. Known for defining and evolving South Africa’s distinctive 3-step electronic sound, Thakzin now joins an international line-up of breakout stars as part of Spotify’s global RADAR program, dedicated to supporting emerging…
South African hip-hop legend K.O dropped his highly anticipated album, Phara City, a raw and unapologetic tribute to the resilient spirit of the modern hustler. With nearly two decades of shaping the soundscape of South African music, K.O steps back into the spotlight not just as an artist, but as a storyteller for the dreamers, the…
Guys honest honest chat I don't mean to glaze the underground community but the guys are really going super hard hey like sheeeesh, especially the UNKWN crew! These guys are servin’ a masterclass in creativity, from crazy music videos and after-movies to vlogs and now their latest EP . Clockin’ in at just 9 minutes…
Yo, South Africa, get ready to lose your mind ‘cause Jägermeister’s Haus of Kühl is back, and it’s hittin’ harder than ever! Dropped on May 22, 2025, their bold-ass press release screamin’ “HACOME TO OUR HAUS, YOUR RULES” is a whole vibe, settin’ the stage for a nightlife experience that’s about to shake up the…

