South Africa – 20th August 2026 – Betway, the leading global online betting and gaming brand owned by Super Group (SGHC) Limited, today unveiled its new 'Betway Clubhouse' global integrated marketing campaign, alongside the launch of the Betway Clubhouse, a six-week immersive sports viewing experience in Rosebank, Johannesburg, that brings the campaign to life for South African fans. …
South African hip hop is getting another major moment on the global stage as Yanga Chief joins some of Africa and the UK’s most exciting hip hop voices for the return of the Hennessy Cypher 2026.
The latest Cypher brings together six artists from across the continent and the UK, with Nigerian super producer Sarz…
Some campaigns come and go. Others leave a cultural imprint.
Rémy Martin's Two Cities. One Spirit. campaign proved that the strongest cultural moments aren't built around one event, they're built through collaboration, shared experiences and the people driving the culture forward.
What started on World Cognac Day evolved into a journey that connected music, nightlife,…
Luxury whisky brand Glenmorangie turned the spotlight towards African creativity with the launch of its most ambitious pan-African campaign to date, bringing together three influential cultural voices to explore the connection between storytelling, craftsmanship and character.
Leading the South African chapter was author and cultural commentator Khaya Dlanga, who joined Kenyan actress Kate Kamau and…
As Durban July Weekend continued to evolve into more than just a horse racing event, brands found new ways to celebrate South African culture beyond the racecourse. One of the standout additions this year was Hennessy Presents: Kabza & Friends Durban July Edition, an experience that placed music, creativity and community at the centre of…
South Africa, May 2026 - Formula 1® has evolved beyond the track into a global cultural and entertainment platform, shaped by shared experiences and digital communities that bring fans together well beyond race day. Nestlé KitKat's partnership reflects this shift, reinforcing its long-standing message of taking a break and positioning the brand as a natural…
Valentine’s Day at Mall of Africa looked a little different this year. Shoppers expecting a normal Saturday quickly found themselves at the centre of a cinematic youth moment as Revlon Fragrance shut down the mall’s Town Square with a high-energy promposal stunt that stopped foot traffic and stole hearts.
The bold activation officially launched Revlon…
In an era where content is often produced in carefully controlled environments, Xiaomi South Africa has flipped the script with the launch of the REDMI Note 15 Series — and Kreative Kornerr was paying close attention.
In a world-first moment that merges technology, endurance and storytelling, Xiaomi partnered with the New Gen Podcast to record…
Cape Town has no shortage of parties, panels, or pop-ups during summer. What it does not often get is a cultural experience that feels intentional from top to bottom. Africa House’s first-ever Summer Club in the Mother City didn’t arrive quietly, and it didn’t try to blend in. It arrived with purpose — and by…
Johannesburg just witnessed something bigger than a fashion event. Factorie, the global streetwear powerhouse under Cotton On Group, turned the iconic 44 Stanley precinct into a full blown cultural explosion this past weekend. What started as an exclusive supper club quickly spiraled into a viral phenomenon, with fans lining up from as early as 5AM…

